Obviously, we are not the only ones who want to overcome the major problem the internet encounters when it comes to selling clothes: there is no online fitting room available for the customers. This year’s edition of the Plugg Startup Rally has been won by the Estonian company Fits.me that enables customers to virtually try on their clothes before buying them. They use robotic mannequins to mimic the shape and size of the customer and then show the customer photos of the mannequin wearing different sizes of clothing. Trial use by Quelle , a large online retailer in Germany, showed that this virtual fitting room increased sales of clothing items on average 3.1 times, and returns were reduced by 28%. Imagine what the impact could be on sales when customers can try on clothes on their own exact virtual image!
Source:
http://fits.me/
