As we are a brand new business, it is very important that the world gets to know us, our social network site and our service. One, often forgotten, very effective way of doing this, is by issuing press releases. These are part of an important marketing strategy that will help our business to get the word out to all the right people and it allows the world to get a sneak peak at our new social network site and the services we offer.
For instance, it could be very interesting for us to issue a press release to announce our presence at big events, such as the Flair Shopping Day, where customers will be able to get to know us and our service. After all, it is well known that one of the most important things any start up can do, is getting good press coverage. In other words, issuing good press releases could be a great and easy way for us to get the ball rolling!
Sources:
http://www.allnetbusiness.info/2009/05/importance-of-press-releases.html
http://www.jdsblog.com/2008/03/31/the-importance-of-press-release/
