In order to make shopping on the internet more reliable Emota, the European E-commerce and Mail Order Trade Association, wants to establish a covering European quality mark for web shops. This means that online stores will need to stick to a series of sales rules. In this way the threshold should be lower for customers who want to shop online and the confidence in online shopping should increase. The plans to establish this quality mark are still in their infancy, but this is good news for us as an internet start-up. Customers need to know that shopping online is safe and that it comes with some benefits. If they are convinced this is the case, our company will have a bright future.
Source:
http://www.rendement.nl/marketing/nieuws/id921-wellicht-een-europees-keurmerk-voor-uw-webshop.html
